Guiding you through the difficult terrain of nonprofit governance was the theme for Laura Klein’s presentation at It’s a Jungle Out There, sponsored by the United Way of Northern New York. Bob Gorman, CEO of the United Way put together an educational morning for local nonprofits featuring Jeremy Zogby of the polling firm, Zogby Analytics along with Klein.
Zogby focused on the big picture – helping organizations understand their target audiences in new ways, as outlined in John Zogby’s 2016 bestseller, Tribal Analytics. Klein offered a set of practical tips on how nonprofits can make sure that their board members are sufficiently prepared for their roles and able to recruit skilled, diverse board members. “While on the surface, it might be easy to miss the connection between our work,” commented Klein, “environmental scanning is a critical role for board members, board members are supposed to think big picture and long term so that they can help their organizations understand and prepare for how their communities are developing over time.”
Participants agreed and appreciated the multi-dimensional approach. “I would like to thank you and United Way for organizing this morning's informative training,” commented Cecilia Brock, Executive Director of Literacy of Northern New York. “I was unaware of the charitySTRONG website and its many resources. I have registered and asked all my board members to complete the Good Practices for Good Boards training. The three board members who attended this morning's training with me agreed that it would benefit our board. I did the training this morning to see what it was all about and found it to be a useful tool for board members.”